
I was slightly confused when London fashion store Browns began to stack cotton totes with the imprints of Chanel, Hermes and Louis Vuitton bags - surely these things can't be real ? Turners out the designs are as genuine as modern realty TV show, they are in fact a project of Oonah O'Hagan for Browns Focus. And for some reason there's been quite a bit of this in fashion lately - for instance Jessica Kagans 'My other bag is Chanel' slogan clad tote. Humorous, quirky and slightly ironical gestures like this seem to be popping up everywhere which for me sparks healthy curiosity. Does all of it have a deeper meaning ? And what inspired O'Hagens jab at it ?