Browns fakes it

I was slightly confused when London fashion store Browns began to stack cotton totes with the imprints of Chanel, Hermes and Louis Vuitton bags - surely these things can't be real ? Turners out the designs are as genuine as modern realty TV show, they are in fact a project of Oonah O'Hagan for Browns Focus. And for some reason there's been quite a bit of this in fashion lately - for instance Jessica Kagans 'My other bag is Chanel' slogan clad tote. Humorous, quirky and slightly ironical gestures like this seem to be popping up everywhere which for me sparks healthy curiosity. Does all of it have a deeper meaning ? And what inspired O'Hagens jab at it ?

Jason Wu's Collette

The french superstore Collette has become synonymous with all things wonderful in luxury retail. With past collaborations that include the likes of Karl Lagerfeld and Carine Roitfelt its safe to say that they only roll with the best. Their most recent venture sees newly crowned prince of new york fashion Jason Wu create a collection garment for dolls. "Sarah (Lerfel) came came in to put an order, and saw a doll on my desk, and it just went from there," explains Wu. The dolls come clad in a variety of Wu's latest most glamorous creation and are set to sell like sell like hot cakes. Unleashed in August to bless Collette's 10th anniversary something tell me Jason's next order with may be for a tinier glamazon.

GooGoo GaGa Gonzales

Every so often you see a painting that invokes your inner child, making you feel all tingly inside. A series if painting and watercolors by Mark Gonzales do exactly that, curated by Emma Reeves they will be showing at New York's Half gallery until August the 4th.

Coming to America -

Alexa newly settled in her Williamsberg, Brooklyn apartment

Ever since she was thrust in to the spotlight as part of the London social scene Alexa Chung has been nothing but style to the up most. She names Jane Birking and Marian faithful as some of her most admirable influences and is often to be seen in rather boyish 60s inspired looks much like her icons. Recently her image in the British tabloids has become inescapable although her daily activities do not seem quite as outrages as some of her piers. What i found personally unusual about her sense of style is that whilst she was often given clothes by Charles Anatase and Sophia Kokosalaki Alexa doesn't hesitate to wear the looks with a piece from the high street. There is a 'to hell with it' attitude in her appearance which also represents her strong sense of self. This Cambridge educated journalist is now taking on the big apple for a new MTV show - Its on with Alexa Chung